Forward DeployedCPA

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builds · the smb platform

Automation in the back.
Dashboard in the front.

The tech infrastructure for a $5–30M company's finance function — transactions automated at the source, leadership dashboards built with AI on top. Your company owns every account; a fractional controller/CFO runs the whole thing for you.

// your company's stack — owned by you, managed for you infra: $100–300 / mo
// delivery AI-built static apps · Cloudflare Pages · hover a report for a sample

13-Week Cash Flow

rolling forecast, drill-down to the transaction

Leadership KPIs

the numbers the exec team runs the week on

AR Command Center

who owes what, who to call today

Customer Dashboard

revenue, margin & aging by customer

Income Statement

monthly P&L vs budget, drillable to the entry

Any Report You Want

if it's in the warehouse, it's a dashboard

▲ one set of numbers, every tool
// source of truth every metric defined once

BigQuery + dbt — the modeled layer

per-client warehouse · governed metric definitions · daily tie-out to the Xero trial balance

▲ nightly extracts, reconciled & alerting
// pipeline GitHub Actions · scheduled Python extractors
Xero Accounting API Gusto API Ramp API Stripe API
▲ clean books out
// systems of record company-owned subscriptions · controller as advisor

Xero · GL

general ledger, AP/AR, bank rec — one ledger for the whole business

Gusto · Payroll

payroll, benefits, HR records — synced to Xero

▲ transactions coded at the source
// automation band where "as many transactions as possible" happens
bank feeds + rules Ramp — cards, spend & AP Dext / Hubdoc — receipts & bills Stripe / GoCardless — AR & payments
// identity

Cloudflare Access — one door, your keys. Every dashboard sits behind Access; your team signs in with the Google or Microsoft accounts they already have. Secure by architecture, not by policy memo.

how to read it

Six layers, top to bottom

// delivery

Dashboards the leadership team actually runs on

Custom static apps built with AI in HTML and Python, deployed to Cloudflare Pages in your company's own account. No BI license, no engineering backlog — and each person sees only what they're authorized to see.

// source of truth

A modeled warehouse — every metric defined once

Your company's own BigQuery project, with dbt models playing the role certified semantic models play in the enterprise stack. Every dashboard inherits the same numbers, and the warehouse ties out to the Xero trial balance daily — a reconciliation, not a hope.

// pipeline

Scheduled, reconciled extracts

Nightly Python extractors on GitHub Actions pull Xero, Gusto, Ramp, and Stripe into the warehouse. Control totals are checked on every run; a broken feed pages your controller before anyone opens a stale dashboard.

// systems of record

Xero and Gusto — one ledger, one payroll

Your company owns the subscriptions; your fractional controller/CFO connects as an advisor. A standard, proven pairing means nothing exotic to maintain — the bank rules, chart of accounts, and dashboard templates are battle-tested, not bespoke.

// automation band

Transactions coded at the source

Bank feeds with rules, Ramp for cards and AP, Dext or Hubdoc for receipts and supplier bills, Stripe or GoCardless for AR. The goal: the ledger largely writes itself, and the controller reviews exceptions instead of keying entries.

// identity

Cloudflare Access — one identity, end to end

The SMB answer to Entra ID: an access layer your controller administers that accepts the Google Workspace or Microsoft 365 sign-in your team already uses. One place governs who sees what, across every tool in the stack.

the operating model

Your infrastructure. Managed for you.

// ownership

Your company owns everything

Xero, Gusto, Ramp, the Cloudflare account, the warehouse project — all in your company's name, billed to you, with the fractional controller/CFO as the administering advisor. Change advisors someday? You hand over admin rights. Your data never moves.

// isolation

A dedicated instance, isolated by design

Your stack is a dedicated copy of a proven template — no shared database, no commingled data with any other business. Your numbers can never surface in someone else's dashboard, by architecture.

// the lab

Proven before it touches your books

Every component runs in a lab against vendor sandboxes — the Xero Demo Company, Gusto's demo environment, Stripe test mode — before it ever connects to live company data. Changes are rehearsed there first, too.